Have you ever tried to pin your social media accounts to Pinterest for greater visibility and reach? If so, you might have enjoyed the seamless integration of your social media content on the Pinterest platform. But, as of 2023, Pinterest has rolled out some changes to this feature, which might affect how you manage your Pinterest account and your content distribution strategy. In this article, we will discuss the specifics of these changes and what they mean for you.
The Previous State of Affairs
In the past, Pinterest allowed users to claim their Instagram, YouTube, or Etsy accounts. This feature ensured that the content from these social media accounts, when shared on Pinterest, was attributed to the original creator. That meant when someone shared content from your claimed social accounts to Pinterest, your Pinterest profile information appeared next to it. This feature was an excellent way to drive traffic to your other social media accounts and increase your overall online presence.
The Unfortunate News: Changes in Pinterest's Claiming Feature
However, Pinterest has recently announced a significant change. The 'claim your account' feature is no longer available for Instagram, Etsy, or YouTube. That's unfortunate news for many who have been leveraging this feature as a part of their content marketing strategy. But what exactly does this mean for you?
Well, it means that you will no longer be able to claim your Instagram, YouTube, or Etsy accounts on Pinterest. Consequently, the content from these accounts will no longer be directly attributed to you when someone shares it on Pinterest. And, your Pinterest profile information will no longer appear next to it.
However, on the bright side, any Pins saved to Pinterest from your previously claimed social accounts will still be saved to Pinterest and will still be attributed to you. That means, even though you can't claim new content from these platforms, your old content will retain its connection to your Pinterest account.
The Silver Lining: You Can Still Claim Your Website
While Pinterest has taken away the ability to claim Instagram, Etsy, and YouTube accounts, it has retained the feature to claim your website. Pinterest has confirmed that you can still claim your website, ensuring that your website content will continue to be attributed to you when people share it on Pinterest.
This makes claiming your website more important than ever. It is now the only way to ensure that your content is directly attributed to you when shared on Pinterest. So if you haven't already claimed your website on Pinterest, now is the time to do it.
While Pinterest's change in the claiming feature might come as unfortunate news to many, it's essential to adapt to these changes and strategize accordingly. Claiming your website on Pinterest is now more critical than ever and can still drive significant traffic to your website and increase your online presence.